Where do I stand on mineral water these days? Even before the Panorama programme that showed children in India reduced to scooping muddy water into discarded mineral water bottles in order to have a drink, I had already braced myself to ask for a 'jug of tap' in all restaurants.
To be honest, it hasn't been easy. There is something very quenching and reliable about a freshly unscrewed bottle of Evian. Somehow good old London tap water in receptacles ranging from jugs to vases is a good deal less appetising and variable. But it IS water and we are lucky enough to have abundant quality water at the turn of a tap. Unlike millions around the world.
So does this mean I have ceased to buy bottled water. Well, yes, mostly - except for when I'm on the go and the reason to buy is as much for the vessel as it is for the content. What can all of this have done to water sales?
Have we not spend the last ten years colluding in a massive exercise along the lines of the Emperor's new clothes? I have been around long enough to marvel at two major changes since the days when I first began my career. Then it was perfectly possible to walk down the street without the pressing need to make or take a phone call or to lug litre bottles of water wherever we went as if it was an oxygen tank and our life depended on it.
In my house it had all got rather silly where mineral water was concerned. For ease I was buying bumper packs of half litre bottles and as soon as my children descended they reached for a bottle (and then another and another) and at the end of an average weekend partially drunk bottles would be scattered on surfaces around the house. I suppose they thought it was ONLY water. Confronted with this debris even before my Road to Tarsus moment I dithered not knowing what to do with the unidentified ownership of the half drunk water. To salve my conscience I used to top up the flower vases - that way I was not just throwing it down the drain.
Now, I have sorted it in my head. Bottles of water bought at the cinema or for car journeys do not get thrown out when finished, instead I take them home and top up with my Britta filtered water for the next journey, or for my run, or, or...........
Somehow it doesn't seem so bad if I really utitlise each bottle to its fullest potential. But, of course, it doesn't make it right that there are still so many in the world having to grovel for sustenance from filthy water.

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